SPEAKER ยท BEAUTY INDUSTRY EDUCATOR
Jonelle Duvall
From stripper to State Board chair.
I danced for money, built a $3.5M beauty business, chaired the board that regulated my industry, and sold it all. And most of that money came after I stopped doing appointments and started teaching.
Now I teach beauty and wellness pros how to turn their skill into a class people pay for.
$3.5M
Built and sold Santa Fe's first esthetics studio
100+
Beauty pros trained and licensed in person
Former Chair
New Mexico Body Art Board
87-person team
Managed at Ojo Caliente Mineral Springs Resort
ON STAGE
Live Beauty Business Bootcamps, twice a year for three years
One-day workshops where 100+ beauty pros worked on growth mindset and the business side of beauty.
WHAT I TALK ABOUT
Topics your listeners will remember
Built it, sold it, then what?
Why selling a $3.5M business wasn't the finish line, and what I learned about building something that doesn't depend on my hands.
From the stage to the treatment room
What stripping taught me about sales, reading a room, and asking for the money, and why it made me a better business owner.
Going first
What it takes to open a business your town has never seen, and why other women followed.
Treatment room mind vs. classroom mind
Why the most skilled beauty pros rarely teach, and the mindset shift that changes how licensed pros think.
One weekend class vs. one week of clients
The real math of teaching, and how service pros can earn more without adding more appointments.
SHORT BIO FOR HOSTS
About Jonelle
Jonelle Duvall went from the stage to the treatment room to the classroom. A former stripper turned licensed esthetician (15 years), cosmetic tattoo artist (11 years), and trainer, she opened Glow House of Beauty & Pain, Santa Fe's first esthetics studio, and built it into a $3.5 million business over 15 years, with most of that revenue coming after she started teaching. She has trained and licensed more than 100 beauty professionals in person, hosted live Beauty Business Bootcamps twice a year for three years, served as Chair of the New Mexico Body Art Board, sold Glow, and now leads From Treatment Room to Classroom, where she helps beauty and wellness professionals turn their skills into classes people pay for.
She holds a BFA in copywriting and advertising, is a certified High Performance Coach, and most recently managed an 87-person spa, front desk, massage, and yoga team at Ojo Caliente Mineral Springs Resort.
Speaking: Hosted live Beauty Business Bootcamps twice a year for three years, one-day workshops for 100+ beauty professionals
Recognition: Santa Fe Reporter's Best of Santa Fe โ 1st place Best Facial, Best Wax, and Best Esthetic Treatment (2021) ยท Multiple-year winner, Best Wax and Best Esthetic Treatment
FOR HOSTS
Questions I love answering
- How did your years as a stripper shape the way you run a business?
- What made you start teaching after a decade behind the treatment chair?
- Why do so many talented beauty pros never teach?
- How does one weekend class compare to a week of clients?
- What did building and selling Glow teach you?
- How can someone tell if their skill is sellable?
- What did you learn serving on the state Body Art Board?
Let's talk on your show
Book a 20-minute intro call and we'll find the right angle for your listeners.
Prefer email? [email protected]